Home » News & Articles » 2022 » Entrepreneurship Prize winner launches product in UK

Entrepreneurship Prize winner launches product in UK

Social enterprise Asan, founded by Ira Guha (KC 2011), aims to transform period care by distributing reusable menstrual cups.
Founder Ira Guha and the Asan Cup

Social enterprise Asan, founded by Ira Guha (KC 2011) with a mission to eradicate period poverty, has just launched in the UK. The enterprise aims to transform period care by distributing reusable menstrual cups.
Working with engineers at the Harvard Innovation Lab, Asan have developed a high quality silicone menstrual cup which can be re-used for 10 years. An affordable and eco-friendly alternative to tampons and pads, one Asan cup is estimated to avert the waste of over 2,500 tampons, thereby contributing to a significant reduction in landfill waste and plastic pollution in oceans. The cup has a leak-proof design and features a unique removal ring that makes it easy to use. 
For every cup sold, Asan donates another to a woman or girl in rural India who cannot afford period care. In the past year, Asan has distributed its cup and provided menstrual health education to over 36 villages in Karnataka State, enabling women and girls to go to school and work during their periods. 

More information can be found on the Asan website.

Similar Entries


Update from Entrepreneurship Prize winner

College Research Associate Alexander Patto (KC 2012) discusses the latest developments with his start-up company WaterScope.


King’s College Entrepreneurship Prize 2019 is now open!

The annual competition encourages King's students and alumni the opportunity to develop their ideas, initiatives and inventions, with a top prize of £20,000.


King’s announces the winners of the Entrepreneurship Prize

This year the first prize of £20,000 has been jointly awarded to two start-ups that promise international health benefits.


Winners of the 2021 Entrepreneurship Prize announced

Perfexia and Caravaggio's Chair have both been awarded prizes from the judging panel.


Entrepreneurship Prize winners secure funding for menopause care

2020 joint winners Vira Health, co-founded by King's alumna Rebecca Love, have raised £9.2 million to help develop their personalised care and support for women going through the menopause.


Winners of 2022 Entrepreneurship Prize announced

Correcto, a Spanish language software project, has been awarded first prize by the judging panel in this year's Prize.


Winners of 2023 Entrepreneurship Prize announced

La Huerta de Elisa, Arxax, and Sirene Chocolate are the winners of this year's competition.


Winners of 2024 Entrepreneurship Prize announced

Flare, EduVantage, and CellaNexa have been awarded prizes by the judging panel.

Follow us on Instagram

View more